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OUR DEMOGRAPHICS
The publication has been created to inspire, inform and applaud local women.
Applaud Women is an upscale New Hampshire/Massachusetts women's magazine
celebrating the accomplishments, achievements and triumphs of local women, while
featuring national women to inspire it’s readers to achieve their personal best. It is
therefore able to offer our advertisers editorial space where they can obtain FREE PR
which coupled with their ad achieves a great response rate. To get information about
advertising,
Our readers are New Hampshire and Massachusetts women between the ages of 25
to 70, with an annual household income of $35K to $250K+. Many of our readers are
married, own homes and have children.
Applaud Women is an upscale New Hampshire/Massachusetts women's magazine
celebrating the accomplishments, achievements and triumphs of local women, while
featuring national women to inspire it’s readers to achieve their personal best. It is
therefore able to offer our advertisers editorial space where they can obtain FREE PR
which coupled with their ad achieves a great response rate. To get information about
advertising,
Our readers are New Hampshire and Massachusetts women between the ages of 25
to 70, with an annual household income of $35K to $250K+. Many of our readers are
married, own homes and have children.
The Latest on Advertising Markets
Short-Term Plans
Excerpt From...
Media channel effectiveness for building brand equity has also
shifted materially. While television is still ranked highest in
importance (64 percent), online (61 percent) and guerilla/word of
mouth/buzz marketing (57 percent) have grown to be on par with
television, with social media being ranked as the next highest
effective media channel (40 percent). Social media ranked
highest as the media channel that marketers would like to use but
have not yet been able to implement.
Excerpt From...
Media channel effectiveness for building brand equity has also
shifted materially. While television is still ranked highest in
importance (64 percent), online (61 percent) and guerilla/word of
mouth/buzz marketing (57 percent) have grown to be on par with
television, with social media being ranked as the next highest
effective media channel (40 percent). Social media ranked
highest as the media channel that marketers would like to use but
have not yet been able to implement.
NFORMATION RELEVANT TO INTERNET
MARKETING TO WOMEN
MARKETING TO WOMEN
By Laura Lake, About.com
When it comes to marketing online, you must understand your
consumers. This means learning what they look for, and how they use
the internet. This can help you grab their attention and get your
marketing message in front of the right audience.
It's also important to realize that when it comes to online habits of men
and women - they differ. I know, surprise! In the past there has been a
lag with women when it came to the adoption of the internet, that is no
longer the case. Truth is, studies show that women under the age of 65
are quicker to use the internet than men. As women we love to use the
internet for research, where men prefer to use it as an entertainment
tool. Do you see how this information can help?
When we review studies that have been done on the different ways that
men and women use the internet, we can gain a greater deal of
knowledge on how to position our products online.
Let's take a look at what a past study done by Pew Internet and
American Life showed, while this study was done in 2005 I still believe
much of the knowledge is applicable and can be used today.
Men are more likely to use the internet to:
• Read the news
• Buy travel services or make reservations
• Check sports scores and gather sports information
• Stay updated on political news
• Participate in online auctions, such as ebay
• Write content to publish online
• Download music
• Buy and sell stocks, bonds and mutual funds
A Forrester study done in 2007 also showed that on the average men
tend to stay online longer and devote more time to online entertainment
and researching technical gadgets.
Women use the internet to:
• Get health information
• Read spiritual and religious information
• Gain access and participate in support group websites
A few other interesting statistics that were provided in a
different study done by Burst Media in the beginning of 2009
stated the following:
62.3% of women use the internet as their primary source
for information on the products they were considering
purchasing.
51.7% of the women studied use the internet as the primary
way to keep in touch with their families
As you can see men go online to be entertained and hunt down
information, where women tend to go online to gather information that
assists them in nurturing, themselves and those around them. Clearly
while both men and women generally spend allotments of time online,
gender stereotypes are prevalent in what they do with their time online.
Putting it to Use: Think about who your potential customer is online. Is
the majority male or female? Can you see how this information can
assist you in not only where but how to position your product or service
in order to increase the conversions you gain online? How will you use
this information in upcoming marketing campaigns?
We now accept Paypal
Payments for your
Advertiising
Payments for your
Advertiising
We have opportunities for column articles in the following areas
Beauty, Home, Children, Legal, Health, Automotive,
Weddings, Seniors, and Business.
If you are interested please call
603-895-4699 or E-Mail Susan at
applaud@comcast.net as soon as possible.
We do give priority to our advertisers but our rates are
extremely low and we are always open to your ideas. If you are
interested please call Susan Caldwell at 603-895-4699 or email
her directly at applaud@comcast.net
Writing a column is an excellent way to get free PR and to
establish a relationship with our readership.
Beauty, Home, Children, Legal, Health, Automotive,
Weddings, Seniors, and Business.
If you are interested please call
603-895-4699 or E-Mail Susan at
applaud@comcast.net as soon as possible.
We do give priority to our advertisers but our rates are
extremely low and we are always open to your ideas. If you are
interested please call Susan Caldwell at 603-895-4699 or email
her directly at applaud@comcast.net
Writing a column is an excellent way to get free PR and to
establish a relationship with our readership.
BECOME AN APPLAUD COLUMNIST FOR 2010
WEBSITE SEO
Our website is optimized and data on statistics is being
calculated and stored by Google Analytics. Additionally the
page turning software used within the on-line publication also
tracks page views, clicks etc.
Our website is optimized and data on statistics is being
calculated and stored by Google Analytics. Additionally the
page turning software used within the on-line publication also
tracks page views, clicks etc.
Click the images above to view our rate sheet and contract in pdf
format.
format.
The Applaud Women publication is dedicated to women in New Hampshire and northern Massachusetts. It's purpose is to inspire, inform, and
applaud local women. The core of the magazine is our inspirational women's articles, most of which feature local women but occasionally we are
able to interview national women who we feel provide a unique inspiration for our readers. Our other articles cover topics of interest such as food
recipes, home, garden, beauty, health, fashion, dating, parenting, seniors, finance, business, hair care, skin care, advice, real estate, insurance,
weddings etc. Each issue has a feature section as well. Many of our articles are written by local business people who provide information
relevant to their business expertise. The Applaud Women website is also a resource center for local women including the most comprehensive
listings of Restaurants, Weddings, Female doctors and Hotels. It also includes a number of informational pages with links, articles and RSS feeds
to both local and national websites of interest to women in NH & n. MA. To read the publication click here then click on the cover image to turn
pages, print or download the entire magazine. For past issues visit the Applaud Women Library.
applaud local women. The core of the magazine is our inspirational women's articles, most of which feature local women but occasionally we are
able to interview national women who we feel provide a unique inspiration for our readers. Our other articles cover topics of interest such as food
recipes, home, garden, beauty, health, fashion, dating, parenting, seniors, finance, business, hair care, skin care, advice, real estate, insurance,
weddings etc. Each issue has a feature section as well. Many of our articles are written by local business people who provide information
relevant to their business expertise. The Applaud Women website is also a resource center for local women including the most comprehensive
listings of Restaurants, Weddings, Female doctors and Hotels. It also includes a number of informational pages with links, articles and RSS feeds
to both local and national websites of interest to women in NH & n. MA. To read the publication click here then click on the cover image to turn
pages, print or download the entire magazine. For past issues visit the Applaud Women Library.
The opinions and information provided within the Applaud Women publication or on the Applaud Women website are not necessarily those of Applaud Women, it's officers, staff or
contributing writers. Nor does inclusion on ApplaudWomen.com constitute endorsement of the views, products, services or informational content contained within the publication, advertising
on found anywhere on the website. Applaud Women values accuracy; however, Applaud Women does not warranty the accuracy of material provided by it's writers, advertisers or any
information provided by other sources included on the website.
No reproduction of any part of this page or any other page on the website is permitted without the express permission of Applaud Women.
contributing writers. Nor does inclusion on ApplaudWomen.com constitute endorsement of the views, products, services or informational content contained within the publication, advertising
on found anywhere on the website. Applaud Women values accuracy; however, Applaud Women does not warranty the accuracy of material provided by it's writers, advertisers or any
information provided by other sources included on the website.
No reproduction of any part of this page or any other page on the website is permitted without the express permission of Applaud Women.
| THE RESOURCES |
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DESTINATIONS
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| THE INFORMATION |
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