Making Faces making faces for you

Portsmouth — Making Faces is now making faces in your own living room

Seven years old this year and incredibly successful, Making Faces is offering a new and fun service to its patrons. At a glance:

  • NAME: Making Faces
  • ADDRESS: 65 Bow St., Portsmouth
  • HOURS:
    • Monday to Saturday, 10 a.m. to 6 p.m.;
    • Sunday, noon to 5 p.m.

“We have just begun launching home parties,” said Annie Loomis, owner of the two Making Faces stores. “We started a few weeks ago to a small group to see if they liked the concept. They did and it’s full speed ahead.”

The concept is not a new one, but a new one for Making Faces. The hostess of the party lets the Making Faces teams into her home and invites some friends. They do this at-home party only on Thursdays or by special arrangement.

“It’s a different sort of delivery,” said Loomis. “The party is from 7 p.m. until 10 p.m. and we practically bring the whole store to the home.” The at-home parties offer a skin clinic for education and the 10 commandments of skin care is explained in detail. Two of the Making Faces staff give each attendee a five-minute one-on-one for makeup. It runs the gamut from skin bronzers to makeup and more. Lots more. “There is no charge,” said Loomis. “Anyone interested should call the store for more information.”

One of the reasons for the success of Making Faces is not what one might expect, the products, but the educated staff. True, the products are exceptional, but the staff is truly passionate and love what they do. They do it very well.

“I think we’ve all learned the importance of that one-on-one relationship,” said Loomis. “People feel comfortable coming into the shop and finding out about our products and how we can help them look their very best.”

Making Faces is not age specific. The range of products and services are for all ages. All skin types are different and there is a product that will work for you, explained Loomis. In addition, Making Faces offers makeup lessons and lessons for the young who are just beginning to learn how to take care of their skin.

“I like to call it age-appropriate skin care,” said Loomis. “We all have a comfort level in our makeup and skin care.”

With a staff of 12, some full-time and many part-time, they serve the two stores well. The other store is in Hamilton, Mass., on the North Shore. By the way, Making Faces is not just for women. They carry a full line of products for men, by Anthony Logistics. Making Faces doesn’t just sell makeup and skin care products.

“We carry the Go Smile line of tooth care, scented candles, fragrances and everything for the bath,” said Loomis. “We have a wonderful selection of gifts, too.”

A recent addition of products is the line by Kate Somerville, the celebrity makeup artist.

“One of our best sellers now is ExfoliKate,” said Loomis, “The basis of good skin is exfoliation and this product is, quite simply, the best on the market. It’s an Oprah favorite, too!”

Just what has made Making Faces the success that it is today?

“I call it X-factor,” said Loomis. “The staff here are so passionate and we keep abreast of the trends and what really works. We all love what we do and develop relationships with our clients.”

“The products speak for themselves,” said Loomis. “This is why we go the extra steps. We send thank-you notes, offer specials and really try to develop a good working relationship with people.”

While the economy is troubling, putting one’s best face forward is really important. It just makes you feel good about yourself, explained Loomis.

“We can control what we look like,” Loomis said, “and we can’t control the economy, so makeup and good skin care is one positive step.” Since its opening seven yeas ago, Making Faces now sells an array of perfumes, from Marc Jacobs to Burberry, Missoni, Kai and Tom Ford, to name a few. Kai even has a home freshener scent that will make your home smell beautifully and it’s also an easy spray for linens, too. Loomis is optimistic about the upcoming summer. She believes people are ready to come out and enjoy Portsmouth, especially after this past long and hard winter.

While some might not consider the intricacies of good products for the skin, it is worth considering. A good product has longevity and less is always more when the product is of a high caliber. This sort of quality really matters.

“Right now bronzers and sunscreen products are very much in demand,” said Loomis. “Courtney is our expert in this area and she really knows the product lines. Sunscreen and self-tanners have gotten very good and are no longer what they used to be.”

Loomis is very grateful to the community of Portsmouth and the Seacoast. “The support we have received since we opened has just been incredible,” she said. “I love being able to do business in Portsmouth. It’s my town, too, and we try to support what all the community does.” One last word?

“We’re keeping the dream going. Making Faces is the girls that work here and this makes a big difference,” said Loomis. “Makeup is a powerful thing and it’s inside and outside. I like to think we just polish people up, not make them up.”